Interesting Insights on How to Make Instrumentals from a Video Producer

And, of course, how to make instrumentals from a music publisher.

If you want to make really quality beats that people will love and flock to, then maybe consider an e-mail conversation I had with David Jenyns, an Internet Entrepreneur who specializes in video.

How a Conversation with a Video Producer

Transformed How I Make Instrumentals

I had asked him about his ratio of capture time to edit time. He said:

“..For capture to edit time… typically 3 hours per edited minute for more complex things.
And can be anything less depending on complexity.”

Based on this post, if you were to apply his rule to how you make your instrumentals, you’d spend about three hours for every minute of song you produce. And because this guy has some super-star videos, including his Melbourne Video Production site, it’s definitely worth checking out for when you make these instrumentals of yours rock.

Things you can do/incoporate within your song to make instrumentals of yours awesome:

  • Read literature about the theme of your song
  • Read literature about musicians that play music similar to the music you create
  • Listen to related music
  • Listening to the totally opposite realm of music
  • Study trends and apply cool new methodologies to your work
  • Study people who already make instrumentals and spend the three hours per minute doing what they do.


Time to Invest in Your Music

If you invest three hours looking for  inspiration and weave the inspiration you receive into your instrumentals, you’ll make your instrumental incredibly fascinating and wonderful to listen to.


Your Action Step: Observe your latest work and ask, “Have I really invested three hours into every 60-second part of this song? Have I applied the inspiration and musical patterns to really achieve the effect I aimed for?” Then go to the first minute of your song, and then set the timer for two hours, take a thirty minute break, then put it back on for another hour as you focus entirely on that first minute of your song. Then repeat this step for the other minutes of your song.


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Related Posts:

Five Ways to Make Instrumentals of Yours Clean and Creative

If You Want to Make Instrumentals Great–Consider Bringing Color Into the Equation

How to Make Instrumentals–And All Content–Twice As Deep, Twice As Connectable (A Mountain-Moving Way to Make Instrumentals)

Dark and Alone…Why You May Want to Use These Concepts to Your Advantage

The ideas you make from this post may make you millions–millions of dollars and loving and adoring fans that enjoy from all across the globe.

Fans (and non-fans for that matter) are hungry to be understood…they’re hungry for connection (as am I and maybe you, perhaps).

So let me ask you this. Is there something’s dark and known only to you? Something you’d never tell anyone else?

Chances are that someone else has a similar situation…And if you can make it available to the public somehow, you’ll connect with and emotionally transform certain group of people on a really deep level. You’ll be the person who understands them more than anything else.

Proof? 50 Shades of Grey and any song by Korn, NIN, or certain songs by Blink 182, even.

So maybe write a song like that and the instrumentals to accompany that style of song.

It’s your choice: Superficial and publically acceptable (a like everyone else trying to get success) – or – Deeply emotional and specifically connectable (and super successful).

The positive consequences far outweigh any fears you might have with this. Letting someone else know about that “demon” who paints darkness in soul could possibly make you millions.

Talk soon!

From Your Friends at PlayGrind,

Jim & Aaron

P.S. Need a calm, quiet moment before you release that award-winning song of yours? Try Atmospheres – Available now!  (Free Edition coming within the next three weeks…but that’s a long time to wait for this state-of-the-art sleep aid!)

7 Things you Need to Know with Music Publishing Companies

Read this post on music publishing companies for a good laugh and sense of compassion about what you do…then finish the article for a good reason to keep on reading.

We have a music publishing expert hosting this website.  I, the person you’re reading from, am/is still the wise, (mostly) objective spectator who needs to learn more about this subject (for the next month or so) but here’s my totally useful take on what you need to know about the music publishing companies of our day.


Thing #1 You Need to Know

About Music Publishing Companies


A lot of the music publishing companies you know of, or can easily find through Google, are more “rights holders” than publishers. BMI, ASCAP, SESAC gathers songwriters and performers together, who are the legitimate publishers, and then these “music publishing companies” then connect you, the publisher, to the customer, the actual user of the product.


Thing #2 You Need to Know

About Music Publishing Companies

The best advice I’ve read, it seems, is from a book titled The Plain and Simple Guide to Music Publishing. The advice Randall Wixen gives is advice that Tom Petty & Ray Monzarek agree with completely: Protect your publishing rights.

If someone gives you a deal that involves removing you from your ownership of your intellectual property, think very hard about the long-term consequences of this action, get lawyers in on your decision, and find people who are more experienced than you and confer with them to decide if this is what you really want.


Thing #3 You Need to Know

About Music Publishing Companies

Beyond keeping your basic rights as holder of copyrights, get knowledge on types of copyright, laws on copyright, and find a confidant who can represent you objectively with a more established skillset in the music business.


Thing #4 You Need to Know

About Music Publishing Companies

By working with certain music publishing companies like ASCAP (Jim’s preferred association) and BMI, you pretty much automatically interact with people you need to be around to gauge your competition…which in turn allows you to make due adjustments to your music to take your creative work to even the NEXT level.


Thing #5 You Need to Know

About Music Publishing Companies

If you show massive potential, they’ll throw your songs to a certain group of people who represent the ideal demographic for your song (the one I’m certain of is that they test for “cool” people between 18-25 with people who fit the stereotype for the song—ex: dark-dressed, stereotypical “emo” kids/teens/young adults would be asked to rate a song from 0 to 4, where 4 is “Extremely liked.”

The average number you receive fills in a long-researched formula that predicts (according to Malcolm Gladwell in his book, blink) with 85+% accuracy whether or not you make the Top 40 chart..


Thing #6 You Need to Know

About Music Publishing Companies

It’s a continual thing…it needs to be your passion and play for you to rise to the top…This one’s obvious.

If you can show me one example of music where there’s not some high level of emotion, good or bad, I will give the first person to show me the source-backed document/song/album/band that did so $20.


Thing #7 You Need to Know

About Music Publishing Companies

You can be one, too. Who you commonly associate with “music publishing companies” are not really music publishers…they just connect the REAL publisher with the end user–the advertiser, video game designer, or film director/producer, etc.. Then they get their profits by agreeing on total payments from the users and then simply paying you a royalty, a percentage of your sound recording.


No matter what, your passion will shine through, and you’ll end creating a lot of value for the world…assuming you follow the earlier Justing Bieber post.

For more information on this, you’ll receive a far more accurate review of the seven things you need to know about music publishing companies in the next post.

I’ll interview him and learn EVERYTHING about music publishing companies…everything!

No (awesome) stone will be left unturned.

If you take these “things,” these truths to heart, your chances of becoming a big-time music publisher will likely increase.

Talk soon!

From Your Friends at PlayGrind,

Aaron (Representing Jim Meeker)

P.S. Now, if you really want to know how to make it big, download Atmospheres! The latest, most high-tech sleep aid on the app store!

He’s Writing a Book! And It’s Going to Be GREAT — (OK–Ego Aside Now–It’s Still Something You’ll Want to Read)

If you want something that you can read and really move the world with your love, then you’ll want to read this.

If you want something to spend a fortune printing out to then burn gloriously in your fireplace for a few moments, then you’ll want to read this.

Jim Meeker has been talking to me about writing an e-book, which I want him to title, How I Raised Myself from Failure to Success in Music Publishing: How to Go from $0 to $62K/Year in Music Publishing with No Work.

It may be a marketing technique when we say, “No Work” in the title. But in here, “No Work” is absolutely true. Once you reach the point that we do in our careers, whether with publishing music, copy, or academic writing, it really becomes a thing of play—never of “work.”

Life is simply fun with this.

Well, if you want to learn more about this, stay tuned for tomorrow’s blog post on the up-and-coming eBook (e-mail newsletter with valuable content coming soon!).

If you read this next blog post, angels will cry because of how happy they are for you. It’s really fun talking with you, and I know you’ll enjoy this awesome piece of happiness we’ll display for you tomorrow.

Talk soon!

Your Friends from,

Aaron (representing Jim Meeker)

P.S. Atmospheres…Yes! It’s available now! Have you experienced the latest, most state-of-the-art sleep app on the market today? If not, think about all the time ruined with your loved ones when you don’t experience the rest that this app has to offer! Your friends, your family, you intimate encounters will all improve as the quality of your rest improves…Check it out!

What We Never Want to Hear When Publishing a Song (or Anything)

If you’re a frequent writer, then you understand the pressures that come with it…which involves a heavy amount of criticism (that is, if you want to be good). Same goes with music…need to learn to read the criticism the comes from the attendees of your performance…and then use that information to make yourself better.

To get the love that comes with being an awesome writer, you need to deal with the crap that comes along when your writing isn’t so good so that you can make the impact you want the next time the opportunity comes around. Without accepting—or at least considering—the crap that comes along, you’ll never get the prestige or alignment of the endearing fans you desire.

The criticism you receive—as long as it’s by the people you want to affect, or it’s by people you want criticism from (such as a mentor or peer)–will give you deep insight into your own work. Insight you otherwise couldn’t see because you’re so immersed in your own point of view that you might not see it from the perspective of others.

So, if the perspectives of others is important to get an objective feel for the effect you create (or focused subjective feel for the effect you create, if that makes sense), then how do we do it? Here a few ideas that we could implement.

  • You can simply ask your audience to get back to you via comments.
  • If you’re on Soundcloud, you can get people to critique the exact areas they like or dislike or have an alternative beat/sound/melody/scale/etc. that could benefit.
  • You can start a conversation with an artist you love, and eventually get them to listen through your content, and discuss the areas they like or didn’t like. Then, with the artist’s guidance, you can make the improvements you want in the effect you want to create.

What if you did just one thing a day to get and objective view, objective guidance, on your work? How would it increase the impact you have with others—your fans, your peers, yourself?

It may eventually get you a lot more prestige and love than you can handle. (“More than I can handle? Challenge accepted.”)

Let me know what you think…your objective criticism is desired and read in the comments below. :)

Talk soon!


Your Friend from PlayGrind,

Aaron representing Jim Meeker with

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How Justin Bieber Relates to Your Music Publishing Career (How to Increase Your Fanbase by One or More in the Next 24 Hours)

If you want to convince somebody to like your music, you need two things (this goes for everything): You need to be good/have excellent skill and natural talent, and you need to make your music and yourself known to the world. You won’t get much love or all the groupies you can handle (and not to mention the money) if all you are is good and not performing for everyone.

Let’s take into account Justin Bieber. Have you ever listened to his music or watched his movie, Never Say Never? Well, it shows EXACTLY how to become a quality and outstanding person in ANY profession because: One) He has natural talent, super-powered and expressed through his love of the world and its people, and Two) He has the natural enthusiasm and desire to go out and perform for everyone and every website and every radio station imaginable.

That’s the key, if you want to get yourself up and coming, you can:

  1. Make yourself better by: Practicing every day for a set amount of time (30 mins +), Going out and getting lesson, Reading the biographies of the most excellent musicians you can think of, Reaching out to people you admire and accept them as your mentor, and/or Mentoring others
  2. Make yourself known by:’ Going out and playing for people, Recording yourself playing for people (or record yourself with the less effective solo session), Publish your work to social websites, Communicate with the blogs and radio stations to help get your songs out there (Justin Bieber did a LOT of this)

What if you did something every day to improve these two areas, even by a little bit? If you improve yourself and your skill, the people you do encounter will love to hear from you more. If you do improve how your make yourself and your music known every day, anywhere from five years to next month, I’m willing to bet big money that your viewers and fans will skyrocket.

Let’s see how this works for you–Talk soon!

(Note: If you do increase your fanbase by at least one because of this, we expect to hear your comments below…lol! We read all of them.)

Food for thought from your friends at,

Jim and Aaron

P.S. This is exactly what we’re doing with Jim’s latest app (and it’s AWESOME): Atmospheres! Available now at the App Store.

If You Want People to Listen…How to Double the Amount of Time People Listen to You and Your Work

If you want listeners/viewers, it’s important to have some (semi-) original content.

The way to do this is to ask “What do I NOT want to happen to me?”

If you’ll consider things like not wanting a pie thrown in your face, you’re going to find something that’s funny or valuable.

So what if you did this with one of your songs? That is, what if you you put something in there about something you wouldn’t want to happen to you?

You might find the results intriguing.

Here’s the original source on this subject from blink [sic] where Malcolm Gladwell quotes Keith Johnstone:


“If you’ll stop reading for a moment and think of something you wouldn’t want to happen to you, or to someone you love, then you’ll have thought of something worth staging or filming. We don’t want to walk into a restaurant and be hit in the face by a custard pie, and we don’t want to suddenly glimpse Granny’s wheelchair racing towardss the edge of a cliff, but we’ll pay money to attend enactments of such events” (Johnstone quoted by Gladwell).


Talk soon!

Your Friends at PlayGrind,

~ Jim and Aaron

P.S. Another thing that’ll help you produce original content is to listen to Jim’s newest app, Atmospheres–Now Available in the App Store nearest you!

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