What Is Life? (Hint: It’s How You Perceive It) OR How to Get the Most Bang for Your…Ten Minutes

Before I begin, let’s figure out what it takes to get into the publishing business.

As with any profession (or any area of life, actually), the mind must first be controlled before you can really get into this profession. Because, sure, you might be an excellent musician, or an excellent songwriter, but until you get your inner workings together, you’ll never have what it really takes to “Get to the Top.”

Now, let’s examine one of the most powerful tools that may shape your music publishing career, and your life, forever!

Let’s make some change happen.


Not intending to stir a controversial subject here; just probing your mind a bit to get you thinking. Whether we want to admit it or not, and whether you believe that a great deity created you or that you happened entirely by chance, a great truth is that most of life is how we perceive it.

Which is why programs/concepts like NLP, or neuro-linguistic programming, and hypnosis work so well (if you haven’t seen a hypnosis session, you MUST see one…it was the most mind-blowing experience I’ve ever seen!).

To illustrate this process, a couple of NLP master practitioners (the founders?) developed a mental model that they called the “Logical Levels.” The diagram shown below is an adaptation from a man named Eben Pagan, who runs a $20M+ a year business selling (quality) dating advice seminars for men. He illustrated the model the founders conceived below (namely with the outermost level, “Spirituality/Physics”).

(A quick note here: There’s a fundamental belief in NLP which states that “The Map Isn’t the Territory” – Please note that this is merely a way of looking at things—albeit a powerful way–and is no more than a particular lens for seeing things)Logical Levels

I’ve learned from them and then I learned from personal experience that these logical levels affect our lives, and they affect our lives dramatically.

Eben Pagan further says that if you change one of the outer levels, you automatically change the levels below it, whereas changing a logical level further down MIGHT change ones above it, but it might not.

So, if you only had ten minutes to work on changing your the outcome of your life forever, which logical level would you decide to work on?

Here’s a series of questions that you might want to consider (Source: Eben Pagan’s Mastery With Dating and Women…a source which also provides counsel to women in need of dating advice)

In your reality, do things go your way? How would you change the way you view reality if you could?

If you could change how you see yourself, how would you change it?

If you could install some beliefs in your mind, [about success in music publishing], what would they be?

Do you have a clear set of values in your life that you live by? Do you value yourself and accept no disrespect or wasting of your time? What do you need to make more important in your life, and what do you need to make less important?

Do you understand exactly how and why [people purchase and continue purchasing music and beats]? Do you know the step-by-step process of how a [music publisher and purchaser/company go from idea to fulfilled contract]? If there was one area that you should get a better education and understanding of, what would it be? “

If you invest the next ten minutes of the rest of your life focusing on these now, this WILL have a very, very high-leverage impact on your music publishing career.

I appreciate having you with me, and I look forward to seeing how this works for you!

Talk soon,

Your Friends from PlayGrind.com,

Jim and Aaron

(P.S. Looking to feel more rested or study better? Atmospheres is now available on the app store!)

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